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How to Develop a Marketing Strategy

Whether you’ve been in business for many years or just getting started out, it’s always important to revisit and refresh your marketing strategy. How do you develop a marketing strategy? What does this look like? Glad you asked.


Understand Yourself and Your Clients

The best place to start when developing a marketing strategy is by setting clear objectives. What is it that you want to accomplish with this marketing strategy? This leads to the second step: identify your ideal audience. Who is it that you are marketing to? Who is your client or customer? Consider their age, location, and everything else that makes a person unique.

With this information you will be ready to position your brand by choosing the marketing channels that are right for you. You might think about Facebook or TikTok, but this step also includes avenues beyond social media, like Google Ads, print advertising, and more!


Set Measurable Goals, and Monitor Marketing Progress!

Now is when things get really interesting. It’s time to allocate your budget! It may be tempting to keep your financial output as low as possible, but what you really need to do is find your sweet spot. This is the combination of marketing channels, money, and timing that creates your goal ROI.

Develop a Marketing Strategy

Having set a budget, most marketing efforts tend to stall out. But for the data nerds at New Tab Marketing, it’s just getting started. This means tracking URLs, phone numbers, pixels, etc.

We love crunching numbers and monitoring progress in order to adjust and meet metrics like never before. If this makes your eyes glaze over, don’t worry, that’s why you’ve got us!


Know When to Ask for Marketing Help

This brings us to the final aspect of developing a successful marketing strategy: having the right team in place. The best business owners understand the strengths of their employees and where some extra support is needed.

Without the right people on board, you’ll never see the momentum that’s possible. Luckily, New Tab Marketing provides customized support to businesses just like you.


Move Forward Sustainably with your Strategy

We have the best job in the world, because it means coming alongside passionate business owners and providing skills that unlock their futures. Book a free Discovery Call today and learn how we can serve you — without long-term contracts.


Develop Your Online Marketing Strategy

Ready to figure out your marketing strategy? A great place to start is keeping a spreadsheet to track your ROI. Get a free, easy-to-use tool here in order to make informed decisions with your limited marketing budget.

On the other hand, if you want insight that’s more customized to your specific business and goals, you can always book a free call with New Tab Marketing. We can help you prioritize your marketing dollars and optimize your investments!

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