The return on investment for your business advertising is often disappointing. How are other people making it work? Are there affordable ways to increase your reach, or is the only option a long-term marketing contract? What options are there for cost effective advertising?
The best place to start is by understanding the basics of online advertising; this will help you know how to best invest in your limited marketing funds while still reaching your goals!
Cost Effective Ways to Market your Business
The top three cost effective ways to market your business are through the use of strong SEO, engaging Google Ads, and tactful Email Marketing. The most important starting point is ensuring the Search Engine Optimization (SEO) is well done on your website.
SEO alone will help potential customers find your site. But if you’re ready to crank it up a notch, the next step is utilizing Google Ads. These are the best way to go in terms of online advertising, however navigating them isn’t for the fainthearted.
The last part of your cost effective online marketing plan is reaching out via email marketing. Not just any emails will do the trick. It’s important to provide attractive offers, provide well-written content free of errors, and send emails on a regular but not overwhelming basis.
How to Track the Effectiveness of Each Marketing Channel
While all this might seem straightforward, how can you be sure your cost effective marketing plan is actually paying off? There are three primary ways to track the effectiveness of your marketing efforts.
First, you might consider using Dynamic Number Insertion if your marketing campaigns are encouraging prospective clients to call you on the phone. DNI will help you understand which marketing efforts triggers those phone calls. These indicate which ones are successful and which aren’t working.
Next, you can track which posts are successful by using UTM URL. Urchin Tracking Module (UTM) parameters are added to links to make tracking clicks from social media posts or marketing campaigns simple.
Finally, Google Analytics can be used to collect data from your site in order to create reports that measure its success. This includes measuring how many visitors come to a page, if they purchase anything, and what traffic source led them there to begin with.
Maximize Your Online Marketing
Are you ready to figure out your cost effective advertising plan? A great place to start is keeping a spreadsheet to track your ROI. Get a free, easy-to-use tool here in order to make informed decisions with your limited marketing budget.
On the other hand, if you want insight that’s more customized to your specific business and goals, you can always book a free call with New Tab Marketing. We can help you prioritize your marketing dollars and optimize your investments!