If you are searching for a reliable Utah PPC benchmark, aim to compare your CTR, CPC, CVR and CPA against Utah peers by industry and campaign type. Use the tables and formulas below to set goals, then apply the optimization plays to close gaps within 30 to 90 days.
What counts as a Utah PPC benchmark
A benchmark is a directional target: not a guarantee. Use it to set ranges for CTR: click-through rate, CPC: cost per click, CVR: conversion rate, CPA: cost per acquisition, and ROAS: return on ad spend. Always segment by campaign type: Search, Performance Max, and Paid Social supporting search.
How to use benchmarks
- Map your industry and campaign type.
- Compare last 30 to 90 days to the range.
- Set one improvement goal per metric and one primary constraint: CPA or ROAS.
- Run the plays listed in the “How to beat it” section and recheck weekly.
Utah PPC benchmarks by industry: directional ranges
The ranges below reflect typical outcomes for small to mid-sized Utah advertisers on Google Ads. Your mileage varies by brand strength, offers, and seasonality.
Home services: HVAC, roofing, plumbing, electrical, pest control, landscaping, flooring.
| Metric | Search | Performance Max |
|---|---|---|
| CTR | 4.5% to 8% | 2% to 4% |
| CPC | $6 to $18 | $3 to $9 |
| CVR | 8% to 18% | 4% to 10% |
| CPA | $45 to $140 | $60 to $180 |
Notes: Strong intent on emergency keywords lifts CVR. CPC spikes during extreme weather. Add city modifiers for Utah County, Davis County, Weber County, Summit County.
Healthcare: dental implants, orthodontics, oral surgery, med spa
| Metric | Search | Performance Max |
|---|---|---|
| CTR | 5% to 9% | 2% to 4% |
| CPC | $8 to $30 | $4 to $12 |
| CVR | 6% to 14% | 3% to 8% |
| CPA | $80 to $260 | $120 to $350 |
Notes: Compliance and consultation steps reduce CVR. Use conversion value rules for high margin procedures.
Professional and B2B: IT services, SaaS, legal, accounting
| Metric | Search | Performance Max |
|---|---|---|
| CTR | 3% to 6% | 1.5% to 3% |
| CPC | $7 to $25 | $3 to $10 |
| CVR | 3% to 8% | 2% to 6% |
| CPA | $120 to $400 | $180 to $550 |
Notes: Longer sales cycles need offline conversion tracking. Use qualified lead scoring to avoid optimizing for low intent form fills.
Retail and eCommerce: outdoor gear, powersports accessories, apparel
| Metric | Search | Performance Max |
|---|---|---|
| CTR | 3% to 6% | 1.5% to 3% |
| CPC | $0.80 to $2.50 | $0.40 to $1.50 |
| CVR | 1.8% to 3.5% | 1.5% to 3% |
| ROAS | 3.0x to 6.0x | 2.5x to 5.0x |
Notes: Feed quality and image testing drive PMax. Promotions shift acceptable ROAS targets.
Tip: Create a simple Looker Studio page that shows your trailing 28-day metrics next to these ranges so leaders in Salt Lake City, Provo, Orem, Ogden, Sandy and St. George can see performance at a glance.
How to beat the benchmark: plays that move each metric
Lift CTR
- Match search terms precisely: build exact and phrase ad groups around Utah city modifiers.
- Write “offer plus proof” headlines: add a number, outcome or time frame.
- Use ad customizers for locations and pricing tiers by county.
Lower CPC
- Add negatives weekly from the Search Terms report.
- Split branded from non-branded.
- Lower bids for low-margin geos and schedule off hours that do not convert.
Increase CVR
- Align page intent to query: service pages for service queries, comparison pages for “best” and “vs.”
- Reduce friction: fewer fields, social proof, trust badges, live chat.
- Add a second conversion for micro intent: call click, calculator start, or quiz start.
Lower CPA
- Use value rules and conversion value for mixed service lines.
- Switch to data-driven attribution and ensure enhanced conversions are verified.
- Combine Search with Performance Max remarketing audiences to capture stragglers.
Improve ROAS
- Clean the product feed: titles with attributes, image variants, GTIN.
- Run creative testing sprints: five offer angles every two weeks.
- Protect margin: exclude loss-leader products and low inventory.
Partner with New Tab Marketing: PPC Management Built for Utah Benchmarks
If your team wants results faster, our PPC management service is designed for Utah markets. We combine disciplined query control and landing page alignment with rapid creative testing. The objective is simple: beat your Utah PPC benchmark within 30 to 90 days while protecting CAC and margin.
What you get:
- Audit and plan in two weeks: tracking verification, query mapping by county, landing page gap list.
- Benchmark-driven execution: targets for CTR, CPC, CVR, CPA or ROAS set by industry and campaign type.
- Rapid testing cadence: new ad variants every two weeks and offer tests that match search intent.
- Clear reporting: one-page summary with benchmark comparisons and annotated changes.
- Balanced operating model: hard where risk lives like analytics and QA, soft where advantage lives like creative and offers.
Recommended next step:
Request a free PPC Benchmark Audit. We will review tracking, search terms, and landing pages, then share a 30–60–90 plan with expected lift ranges.
Utah PPC benchmarks: formulas you can copy
- CTR: Clicks divided by Impressions.
- CPC: Cost divided by Clicks.
- CVR: Conversions divided by Clicks.
- CPA: Cost divided by Conversions.
- ROAS: Revenue divided by Cost.
Goal setting method: Choose a single governing constraint. For lead gen in Utah, CPA is common. For eCommerce, ROAS is common. Then set improvement targets such as plus 1.0 percentage point CVR or minus 10 percent CPC and select plays that influence only those levers for two weeks before switching.
90-day measurement plan for Utah accounts
1 to 2 Weeks:
- Verify tracking: enhanced conversions, phone call tracking, offline imports if applicable.
- Clean queries and add negatives twice weekly.
- Publish two new ad variants per ad group.
3 to 6 Weeks:
- Introduce bid strategy aligned to your constraint: Target CPA or Target ROAS.
- Launch one high-intent landing page for your primary county.
- Add Performance Max only if product feed or broad creative assets are ready.
7 to 12 Weeks:
- Expand winning themes into new Utah geos.
- Shift 10 to 20 percent of budget to the best performing campaigns.
- Report weekly with a single chart per metric: CTR, CPC, CVR, CPA or ROAS, annotated with changes.
FAQs
What is a good CTR for Google Ads in Utah
Most industries see 3 to 8 percent on Search. Emergency home services can exceed 8 percent with tight match types and city modifiers.
What is a good conversion rate in Utah
For lead gen, 6 to 18 percent is common when landing pages match intent and forms are short. For eCommerce, 1.5 to 3.5 percent is typical depending on average order value.
How should I compare Search and Performance Max
Use separate constraints. Search is intent driven and often sets your CPA baseline. Performance Max excels at incremental reach and remarketing. Evaluate by incremental conversions and blended CPA or blended ROAS.
