Full Arch Implant Leads

YOUR FULL ARCH IMPLANT LEADS
ARE DISAPPEARING

 

WHAT YOU NEED TO KNOW ABOUT DENTAL IMPLANT MARKETING

Dear Doctor,

Not too long ago, I took a trip to Montana to meet with the owners of a prominent dental implant center. They were considering hiring New Tab Marketing to help with their struggling lead generation. Despite having top-tier services and technology, including full arch dental implants, their leads had plummeted. The doctor and office manager shared their frustration: in 2021, they were booking dozens of full-arch cases a month. Fast forward to now, and despite maintaining a similar marketing budget, their leads were drying up.

As a digital marketing specialist with a focus on dental implant marketing, this wasn’t an isolated case. Many dental implant practices face challenges in generating full arch implant leads. Whether it’s a lack of full-arch leads, low conversion rates, or issues with the sales process, dental practices across the board are experiencing a slowdown in patient flow. In this blog, we’ll dive into why your dental implant patient leads might be disappearing and how to revitalize your marketing efforts.

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Understanding the Decline in Full Arch Implant Leads

The dental industry, especially in the area of full arch dental implants, has become more competitive than ever. Practices are trying to capture the attention of dental patients looking for the best treatment plan and dental implants options. But what worked in the past may not work today. The landscape of dental implant marketing has shifted, affecting full arch implant leads.

 

The Changing Landscape of Dental Implant Marketing

It’s no secret that private medical practices have seen a revenue dip since 2023, with some seeing declines of up to 30%. While broader economic shifts play a role, they aren’t the whole story. Here’s what I’ve found in my work with dental practices: the decline in leads can often be attributed to outdated marketing strategies and failure to adapt to new digital trends.

You may be asking yourself:

• Why have my leads slowed to a trickle?

• I hear about other practices thriving—why is my dental implant marketing failing despite similar or higher ad spend?

• Is there a more effective way to attract patients and reduce acquisition costs?

The good news? Yes, there is. But first, let’s look at some common pitfalls causing lead generation to stall.

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Why Your Full Arch Implant Leads Are Disappearing

The decline in leads can be traced back to several common marketing mistakes. Below, we highlight the primary reasons your implant patients may not be finding you, and your conversion rates may be suffering.

1. Outdated and Stagnant Marketing Campaigns

A major problem we encounter is dental implant practices running outdated or stagnant advertising campaigns. One of the Montana practices I visited had been running the same TV commercial for over a year, resulting in ad fatigue. This happens when your audience has seen the same message repeatedly, causing it to lose impact.

The same principle applies to your online ads. Whether it’s a Google Ad or a Facebook campaign, if your marketing efforts are not refreshed and optimized with new visuals and targeting, your target patients will tune out. For instance, if your ads don’t include terms like “full arch dental implants near me,” you might miss potential leads.

Progressive Dental Marketing, for instance, emphasizes that keeping your implant campaigns fresh can help reach more potential full-arch patients and improve the overall conversion rate.

2. Poor Visual and Website Quality

Your website serves as the first point of contact for your dental patients. If your website is outdated, full of broken links, or lacks engaging visuals, you risk losing prospective patients before they even book a consultation. The treatment coordinator plays a pivotal role here, as they manage phone calls and patient queries, but if the first impression from your website is poor, no amount of persuasive communication will convert that lead.

An optimized website should highlight your clinical skill, include patient testimonials, and feature high-quality visuals that reflect the excellence of your dental services. This is especially critical for dental implants full arch services, as these patients are looking for a permanent solution to tooth loss and want to trust their provider.

3. High Cost Per Acquisition

If you’re spending too much to acquire a single implant patient, your marketing strategy is inefficient. Many practices struggle to reduce their cost per acquisition for full-arch leads, especially when traditional advertising channels like TV or print are factored in.

We worked with a practice that was paying more than $6,000 for every new arch patient they acquired. Through a detailed audit of their implant campaigns, we identified several opportunities to cut costs. By focusing on more targeted dental implant marketing efforts, including optimized Google Ads and SEO for terms like “dental implants near me,” we were able to reduce their acquisition costs significantly.

4. Lack of Targeted Local SEO

You may be investing in SEO, but is it targeted toward your ideal patient? Ranking for terms like “dental implants” is great, but what about “dental implants cost near me” or “best full arch treatment provider in Salt Lake City”? Localized SEO is crucial for attracting target patients who are searching for a specific solution close to home.

At New Tab Marketing, we specialize in developing local SEO strategies that help dental implant practices rank higher in searches for their services. This includes optimizing your content to target specific keywords that are likely to be searched by potential patients in your area.

 

How to Recover and Boost Your Dental Implant Leads

Now that we’ve covered the reasons your full-arch leads may be disappearing, let’s talk about how to bring them back. By following these strategies, you can improve your conversion rate and attract more dental implant patients.

1. Revamp Your Digital Ad Strategy

An effective digital ad strategy goes beyond just spending money on Google or Facebook ads. It involves a well-structured marketing plan that targets your ideal patient with the right messaging, at the right time. For example, Progressive Dental emphasizes the importance of creating content that resonates with potential full arch dental implants patients, guiding them through the entire process from awareness to booking.

At New Tab Marketing, we’ll work with you to ensure your ad campaigns reflect your clinical skill and high-quality care. This involves split testing ads, using engaging visuals, and targeting the right keywords to attract more qualified dental implant patients.

At New Tab Marketing, we helped the Montana practice by completely overhauling their ad campaigns. We utilized every tool available in Google Ads to make their efforts more efficient and targeted. If you’re still using outdated advertising techniques, it’s time for a change. Run split tests, experiment with new creatives, and ensure you’re optimizing for the right audience.

2. Optimize Your Website for Conversions

Your website isn’t just an online brochure. It’s a critical part of your sales process. Every page should be designed to guide your prospective patients from interest to action. This includes prominent calls-to-action (CTAs), easy navigation, and fast load times.

Make sure your site is mobile-friendly and that it features patient success stories or patient testimonials. By showcasing real-life improvements in your patients’ quality of life, you’ll build trust and encourage new leads to schedule consultations.

3. Invest in High-Quality Content Marketing

Content marketing is essential for building long-term relationships with your prospective patients. This includes everything from blog posts about the benefits of implant treatment to videos of patient success stories.

Don’t underestimate the power of video content. Videos showing your treatment procedure or interviews with implant patients can help build credibility and provide potential leads with the information they need to make an informed decision about their treatment plan.

4. Leverage Local SEO and Targeted PPC

If you’re not ranking well for local searches, your practice is losing out on a significant portion of your target patient base. Our local SEO strategy at New Tab Marketing ensures that your practice appears when potential patients search for tooth replacement options or dental implants in your area.

Pairing local SEO with targeted PPC campaigns can dramatically increase the number of high-quality leads your practice receives. Our PPC campaigns are designed to capture the attention of your ideal patients, ensuring you stay competitive in a crowded market.

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Case Study: A New Strategy for Success

After identifying the issues the Montana practice was facing, we developed a comprehensive marketing plan. This plan included:

• Revamping their advertising campaign to include fresh creative that highlighted their high-quality care.

• Optimizing their website to ensure it provided an exceptional user experience.

• Introducing a content strategy that included videos of their implant treatment and patient success stories.

This resulted in a marked improvement in their conversion rate and a reduction in their cost per acquisition. By focusing on long-term high-impact initiatives, we helped them regain their competitive edge in the market.

Your Next Step: Get a Competitive Edge with New Tab Marketing

If you’re struggling with declining leads, it’s time to partner with a dental implant marketing agency that understands the challenges you’re facing. At New Tab Marketing, we specialize in dental implant marketing mastery—helping practices like yours attract and convert more implant patients.

We’re offering a limited-time competitive analysis for only $399. This analysis will provide insights into your competitors’ marketing efforts, your local SEO performance, and a comprehensive website health check. This is your opportunity to get a real understanding of where your practice stands and what needs to be done to increase your leads and conversion rate.

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Conclusion: Don’t Let Your Leads Slip Away

Attracting full-arch patients is no easy task, but with the right strategy, you can ensure your practice remains competitive and continues to grow. By addressing outdated marketing tactics, optimizing your website, and focusing on local SEO and PPC, you’ll set yourself up for success.

Ready to take the next step? Schedule a call with New Tab Marketing today, and let us help you recover your lost full-arch leads. Don’t let your marketing efforts go to waste. With our expert guidance, you’ll see an increase in leads, improved patient engagement, and ultimately, higher revenue.

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