Recently, we completed one of the most challenging and rewarding website projects our team has worked on in years.
Colonial Building Supply has built a strong reputation in Centerville UT since opening in 1983. What started as a lumberyard and a team of 6 grew into a company with more than 132 employees, two locations, and multiple departments serving contractors and homeowners across the state.
But their website did not reflect the company they had become.
The Before:
Their previous website was nearly two decades old. Over the years, the company had evolved, expanded, and built an incredible reputation. But their online presence needed a major overhaul. When we first sat down with their team, one thing became clear very quickly: The website needed to feel real. It needed to be very functional. And it needed to clearly promote every department.
The first step was capturing the real people and operations behind Colonial Building Supply.
That meant absolutely no stock photography.
We wanted people to see the actual employees, the real departments, the crews working in the field, and the craftsmanship Colonial had become known for over the last 40 years.
As we got deeper into the project, another challenge became obvious.
Colonial is not a business with one single focus. It is several departments operating under one name — lumber delivery, doors manufacturing, drywall delivery, whole home generators installation, garage door repair, ACE Hardware, and more.
One of the biggest parts of the project was organizing all of those services into a website that felt simple and easy for customers to navigate.
The goal was simple:
Help contractors, builders, and homeowners understand why Colonial should be their partner for their next construction project before they ever walk through the door or make a phone call.
We also wanted people searching on Google to finally be able to find them.
The project took nearly nine (9) months to complete.
Over that time, we captured more than 800 photos, produced multiple videos, and built more than three (3) dozen custom website pages designed to showcase the scale, capability, and history behind Colonial Building Supply.
The result was a website that finally matched the size, reputation, and capability of the business.
After:
And once the website launched, the work did not stop.
That is where the real long-term opportunity began.
Today, we continue working alongside their team through ongoing email marketing, SEO, content creation, and digital strategy to help keep Colonial visible, active, and connected with thousands of customers.
What made this project so challenging is that the problem was much bigger than just a website.
It was messaging, photography, visibility on Google, and helping people understand the scale and capabilities of Colonial Building Supply before the first conversation ever happened.
What Colonial Said About Our Work
“New Tab Marketing helped set up our company website, and we almost immediately started seeing results with new customers. They were easy to work with, and we had a great end result.”
— Angie J., Office Manager at Colonial“Five stars isn’t enough for the job that New Tab Marketing has done for our company. They go above and beyond the norm. Strategy and professionalism are just the baseline. I can’t recommend this team enough to enhance your image.”
— Greg H., Sales Manager at Colonial“Just finished a project with Trent and the New Tab team. Responsive, professional, timely, and high quality are a few words to describe the experience. Highly suggest working with these guys for your marketing needs.”
— Cody H., Operations Director at Colonial
That is the bigger problem we help solve.
At New Tab Marketing, we create custom marketing strategies tailored to the unique challenges and goals of each business through website development, photography, video, SEO, advertising, email marketing, and content strategy.
The goal is simple:
Help businesses stand apart from competitors and grow.
If your business has grown, but your website and marketing no longer reflect the quality of your company, now is the time to address it.
