NUSET Dental Implants
Case Study
NuSet Dental Implants and Oral Surgery offers high-quality, personalized dental care to its patients. They provide customized solutions for missing teeth based on facial structure, mouth, and budget. With a focus on personalized treatment plans and cutting edge technology, patients receive a real choice in their new smile. The team is compassionate and their offices are led by leading oral surgeons committed to improving patient health, self-confidence, and overall oral well-being.
How it Started
NuSet was a startup company when they hired New Tab Marketing in August of 2019.
With only one month under their belt, they wanted our help creating a substantial lead and revenue stream from scratch, in order to compete with already established national competitors.
2019
New Opportunities
We have identified the importance of continually growing this client’s online presence. The route we have taken is diversifying their Google Ads campaigns in order to maximize their reach.
Growth Facilitated
NuSet had no KPI’s when they came to us, which meant we had to educate the owners on what a successful campaign looked like.
One of the most exciting moments was on Day 5 of a five figure campaign, when enough leads had been generated to cover the cost of the month-long campaign. This left 26 remaining days to bring in a positive ROI.
2021
NuSet was acquired in January of 2021 and NTM continues to champion their digital marketing efforts alongside the new owners, having helped them start 3 additional locations.
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Services we provided
Google Ads was the first tool we utilized. Now that we have been working with NuSet for years, we have provided services including Television Advertising, Content Creation, Website Development, SEO, Email Marketing, and Social Media Ad Campaigns.
Website Development
SEO
Email Marketing
Content Creation + Television Advertising
Social Media Ad Campaign
CRO
Challenges Overcome
The pandemic era shutdowns posed a big challenge, but we met several times a week in order to stay on top of restrictions and pivot accordingly.
What’s more, since Google’s policies restrict marketing relating to healthcare, we have had to monitor our strategies closely in order to continue to benefit the client.
The Result
Client Reaction
This client is always ready for more, impressed by what we have done so far and ready to take it up an even higher notch.
NuSet Dental Implants and Oral Surgery is dedicated to providing high-quality dental care, which extends to their digital marketing efforts. To enhance their online presence and drive conversions, we implemented three effective solutions: Conversion Rate Optimization (CRO), Website Development, and Google Ads.
These marketing strategies allow the team to deliver a personalized and seamless online experience to their patients. The CRO efforts aim to increase the rate of desired actions taken on their website, while their Google Ads campaigns are carefully crafted to reach the right audience with the right message.
The new website design and development is user-friendly and visually appealing, making it easy for patients to find the information they need and take the next step in their dental care journey. With these solutions in place, NuSet Dental Implants and Oral Surgery is confident in providing their patients with the best possible experience and care they deserve.
Our CRO efforts involve analyzing website data and user behavior, making changes to website elements that impact the user experience, and continuously testing and refining our approach to achieve the best results.
